The Seoul Royal Hotel opened its doors on March 12, 1971 and soon established itself as an important landmark in Korea. It is also a historical monument to the development of tourism in Korea and is the first privately operated hotel in the country.

It was once dubbed as “an oasis in the asphalt jungle” for its central location and is a popular attraction for both local residents and tourists. Since its establishment, it has won a reputation as a place for rest and relaxation and the hotel has faithfully carried out its leadership role in the industry. With the dawning of the 21st -century, the Seoul Royal Hotel is prepared to transform itself and set an example for other hotels to follow.

Given its location in the heart of Myeongdong which serves as the center of Korea's financial, economic, social, cultural and shopping activities, the hotel hopes to serve as a link between these industries and the tourism sector and become the foremost hotel in the world by promising superior service and comfort.